Two types of CRM are B2B and B2C

CRM or Customer Relationship Management is a method of managing the relationships between an organization and its clients. CRM systems collect data on client interactions with an organization to manage their relationship more efficiently. CRM also allows automated interactions between organizations and clients, such as email campaigns that are personalized according to the information collected by CRM.

  • B2B

Often called CRM software, B2B CRM systems provide data about B2B sales contacts, B2B sales activities, B2B sales tasks, B2B sales opportunities, B2B forecasting and B2B reporting. B2B CRM is used by business-to-business organizations for managing customer relationships across their entire value chains.

The system can be designed to manage all aspects of the customer relationship, from first contact through to delivery and post-sales support. B2B CRM systems typically incorporate B2B data sources such as corporate customer relationship management (CRM) systems or B2B transactional data such as ERP and accounting systems.

B2C CRM software is also used by large enterprises to manage their relationships with B2C customers, although B2B CRM systems typically have B2B data sources. B2C customer relationship management is often abbreviated B to C.

A B2B CRM system typically includes modules to manage all aspects of the B2B sales process including lead generation, lead nurturing, opportunity management, B2B deal management, B2B marketing automation and B2B sales forecasting.

B2B CRM systems consolidate B2B customer data from a variety of internal and external B2B sources including Salesforce.com, SugarCRM, Netsuite, Microsoft Dynamics CRM (formerly Microsoft Great Plains), Oracle-Siebel CRM, SAP, IBM and Bantam Live.

B2B CRM software solutions are also known as Customer Relationship Management (CRM), B2B Sales Force Automation (SFA), B2C Sales Force Automation (SFA) or B to B customer relationship management (CRM).

  • B2C

What is B2C CRM? B2C CRM stands for Consumer Relationship Management. B2C refers to B to C, or business-to-consumer, which describes a marketing strategy targeted towards individual consumers who purchase directly from businesses rather than through resellers.

B2c CRM is effective when B2C companies try to build, maintain and grow B2c customer relationships B2C CRM is a company’s approach to tracking, managing and leveraging their relationship with B2C customers or prospects. Through B2C CRM companies can develop a deeper understanding of their B2C customers. B2C means business-to-consumer.

Research shows that the maintenance and development of strong relationships between a company and its customers will lead to increased B2C business. B2C CRM is the B2C counterpart of B2B CRM or Business-to-Business CRM. B2C customer relationship management is not just for B2c companies, but it can be used by Bcs companies as well.

CRMS are divided into four main categories; B2C 

– B2C Email Marketing 

– B2C Social Media 

– B2C Web Analytics 

– B2C Mobile Marketing 

The success of a B2C online marketing strategy is dependent on proper B2C CRM. A company’s targeted customers are more likely to make future purchases or recommend B2C products or services to friends and family.

B2C Customer Relationship Management needs to be an ongoing process that B2c’s companies should consistently engage in. B2C CRM is used by B2C companies as a way to communicate with their customers, create new B2c businesses, collect data from customers and manage B2C customer relationships.

B2c companies have the B2C tools to create a B2B Customer Relationship Management strategy that will help B2c’s build a positive, long-lasting relationship with B2c customers. B2C CRM can be used by Bcs companies as well, but Bcs companies should make sure they are not B2c B2C marketing tools that may be specific to B2C B2C businesses.

B2C CRM companies have the B2C tools to create a B2B Customer Relationship Management strategy that will help Bcs build a positive, long-lasting relationship with BCS customers.

CRM is an approach for managing a company’s interaction with current B2c customers and B2c prospects. B2C CRM is used by B2C companies as a way to communicate with B2c customers, create new B2C business, collect data from B2c customers and manage B2C customer relationships.

B2Cs have the B2C tools to create a Customer Relationship Management strategy that will help B2Cs build a positive, long-lasting relationship with B2c customers. To know more, Read more here!