Mass Management is a study of the interaction of mass in terms of its effects on the society as a whole. In theory mass can be considered the sum total of all human activities in a given space or time period. Such interactions can take the form of economic activity, cultural expression or political power. The aim of mass management is to regulate these interactions in a manner that is compatible with the objectives of each mass participant.
The field of mass management has its antecedents in the fields of economics, where mass production and economic planning were phenomena long before the advent of capitalism. In the social sciences mass behavior can be studied under the name of mass psychology. There are two schools of thought in the social sciences which deal exclusively with mass psychology; these are political science and sociology. Within the discipline of political science mass management can be studied as a socio-political science. The study of mass can also be called mass administration, mass education or mass culture.
The concepts of mass administration are widely studied around the world and mass management theory has been developed into numerous applications. Some of these include managing information, industrial marketing, mass production management, organizational behavior, human resource management and safety. Some organizations have developed mass campaigns to educate the general public about health, safety, nutrition and environment. Mass tourism has also become an important tool for developing international cooperation.